Is Your Entryway Making a Positive First Impression?

If you work in retail, you’ve probably heard the expression that “The devil is in the details.” As cliche as it may be, the saying is only so well known because it holds true for so many different types of merchants, brands, and service providers. Especially in today’s digitally connected world, businesses are pressured to take great lengths to “wow” prospects and gain their business. In this article, we look at the commercial safety products that ultimately help businesses create a positive first impression with potential customers. Things like floor mats, uplifting decor, and legible signage may seem simple, but psychological theory holds that these elements have a cumulative effect on whether or not a potential customer will convert upon entry.


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